Req ID: 92744:/br::/br:

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

The primary responsibility of the Digital Product Manager is to develop overall social strategy, create communication plan, schedule and publish global content on social platforms, particularly LINE, and analyse the performance for optimization purpose. Day:to:day activities include, but are not limited to:

: : Developing social strategy in conjunction with the larger cross:channel brand narrative
: : Drive and manage strong partnership with global social platform and develop win:win relationship
: : Contribute and achieve annual sales and traffic target set locally through the social activities
: : Understand well of downstream impact and marketing management
: : Liaising with the Product Experience and Creative Media teams to develop, repurpose and deliver content specifically for social channels
: : Oversee the global publishing schedule for Facebook, Twitter and other platforms globally and locally
: : Multi:platform publishing across global social media properties
: : Analysing results and impact of social content and social publishing in order to optimise performance
: : Assisting with the management and coordination of social media projects : from global campaigns and events, to bespoke local campaigns

The Digital Product Manager must be detail:obsessed in order to protect the Burberry brand and maintain total brand consistency throughout all social platforms and touch points. Also must have deep knowledge of digital marketing trend not only in social but others such as programmatic and traditional online marketing channels. Innovative thinking and strategic evolutions in content planning and publishing are also a must have skill. This person must also have an analytical mind and good at numbers. Great sense of language in Japanese copy is also necessary.

This role works closely with the Bought Media team to help inform various paid media strategies across social platforms. Experience developing or deploying paid social media is a plus.


: Must be fluent in English
: Good verbal and written communication skill
: Must have a good sense of Japanese language and skills in Japanese grammar
: Logical and flexible thinking
: Experience in Google Analytics and other analytical tools
: Interests in Beauty product as well as Fashion
: At least 8:10 years in digital marketing experience and 5 years in social media in particular
: Strong experience on global and local social platforms
: Experience in handling other digital marketing channels such as search, affiliate, display and programmatic channels are a plus

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: Japan Not Applicable Chuo:Ku Marketing and Communications Marketing and Communications n/a