Overview

Country: United Arab Emirates Job Function: Marketing and Communications

State / Province: United Arab Emirates Position Type: Full time

City / Location: Dubai Brand: adidas Group

Relocation: Yes

At adidas Group, our love of sport drives who we are and what we do. But just as a ball is more than leather and thread, and a shoe more than padding and plastic, we are bigger than our products. We don’t just work to create faster shoes and lighter fabrics: We strive to help athletes everywhere perform their best. We believe that it’s hard work inventing the future of sport, and that’s why we love it; that when you push your limits, you make it possible for others to push theirs.

At adidas Group, this drive it what connects us, whether we’re working for TaylorMade, adidas, Reebok, or Rockport. We’re all working toward a future motivated by passion, original thinking, and the desire to build upon a proud legacy.

From design to production to logistics to technology, every role in all our brands is connected to this. Our roles span the range of our brands, as well as spanning the globe. No matter what you do, or what country or city you do it in, your work helps make greatness possible.

Purpose and Overall Relevance for the Organisation:

Act as a Head of Category for the Emerging Markets in the definition of local short and medium:term objectives for the respective Business Unit. Implement Global Concepts:to:Consumer strategies in a locally relevant way working closely with the category leads and Sr. Director Marketing in each market within Emerging Markets, considering different consumer needs and distribution channels. Drive cross:functional Marketing execution ensuring one category voice reaches the consumer today, tomorrow and in the future.

Key Responsibilities:

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Contribute to the global strategic planning for the Business Unit via dotted line into the Global BU CTC.

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Develop a complete 3:5 year plan for the BU based on the adidas Group Strategic Business Plan and the respective Global BUs strategic plan.

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Provide leadership within the BU, effectively managing cross:functional working relationships with Category leads in each market within Emerging Markets) on vision, strategic objectives/ actions and financial targets as defined by Global.

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Drive a compelling range/concept selection for each market within Emerging Markets through the respective Category leads (including Category assortment packages across channels, as well as Key Accounts) within the CTC framework, balancing both Brand and commercial considerations, and supporting the overall business strategy.

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Consolidate LAC briefs from Category leads in each market within Emerging Markets and communicate to the Global BU.

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Consolidate inputs from Category leads in each market within Emerging Markets related to commercial trends and incremental business opportunities, and the effectiveness of CTC concepts and Brand Activation plans, and provide it to the Global BU.

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Develop Market:specific initiatives (e.g. event activation), where required and approved by the Global BU.

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Ensure BU global range is executed with excellence and optimized throughout each market within Emerging Markets.

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Continually analyze sell:in, sell:out ROI of key investments, to ensure they meet the financial expectations set out in the short: and mid:term goals across all channels, in each market within Emerging Markets

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Develop an annual marketing plan for the BU across the Emerging Markets.

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Manage the BU P and L and all Marketing related inputs (e.g. pricing, FOB, MWB).

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Direct Brand activation through Category leads in each market within Emerging Markets

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Create a Sports Marketing invest/divest plan and ensure asset inventory is effectively utilized.

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Provide Omni:channel BU forecast as part of IBP process.

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Provide a clear vision and direction with relevant objectives and KPIs.


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