Overview

Requisition ID:
Work Area: Marketing
Expected Travel: 0 : 10
Career Status: Professional
Employment Type: Regular Full Time

COMPANY DESCRIPTION

As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device : SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

The Ecosystem and Channel Partner Marketing Manager, is responsible for developing, promoting and executing best in class partner marketing activities to, through and with SAP’s partners. The role is tasked with driving effective and efficient demand generation through the local partner ecosystem.

In addition the role should provide thought leadership to the broader marketing team around partner marketing while acting as a service provider to the broader Global Partner Operations Group in supporting the achievement of the following strategic priorities;

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Improve partner contribution to SAP in terms of indirect and collaborative joint partner (product) revenue through comprehensive demand generation programs and campaigns

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Deliver partner marketing support for GTM geographical expansion and SEA GPO marketing programs and processes

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Support Growth initiatives around solutions, technologies and industry applications with partners.

The person is responsible for providing a consistent framework and process for partners to be more self:sufficient in demand generation, enabling them to create their own pipeline and meet and exceed their revenue growth targets.

JOB DESCRIPTION

Primary responsibilities include the following:

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Working with the Indonesia GPO and General Business team to Identify and map existing and potential partners to enable full partner integration into SAP marketing activities.

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Deliver the execution of partner enablement content, packaging and delivery of marketing enablement forums/trainings, in collaboration with the proper internal teams. This includes, engaging with SEA and APJ GPO marketing to support the uptake of partner demand generation and enablement tools such as Virtual Agency, MSB and Marketing University and MDF utilization.

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Provide thought leadership on programs to increase partner led campaign activity

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Identify direct and indirect revenue opportunities and manage co:marketing budget (MDF or SAP co:funds) for an efficient joint segment / territory targeting.Will need to work closely with SAP involved teams and Partners to ensure indirect revenue growth metrics are accomplished, although this person will be responsible for the success of this investment strategy.

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Provide assistance and recommendations as appropriate to the channels and the field teams (support to develop channels marketing plans, best practice recommendations, support on field implementation, overall coaching, etc)

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Manage country, LOB and solution stakeholders

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Produce regular management reports

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Driving the adoption and use of the Virtual Agency and MSB across partners in Indonesia through programs delivered either directly to partners or through channel marketing resources in country

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Identify and leverage appropriate third party agencies for SAP to engage with in regards to partner enablement and demand generation

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Work closely with the SEA and APJ marketing and GPO teams to drive strategic initiatives as needed. Collaborate with necessary internal and external teams and stakeholders on project timelines and milestones. This will involve virtual team work and cross team collaboration.

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Communicate new processes and procedures including training to necessary groups on strategic projects (including