No Relocation Assistance Offered
Job Number176973 : Sao Paulo, Sao Paulo, Brazil
Who We Are
Colgate:Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.
We are hiring We are strengthening our Media team in Brazil and we are looking for new talents. We have a position for a Digital Marketing Specialist focused on Audiences,CRM and Measurement that will be part of a curious, energetic and awesome Marketing team that is leading the Digital Transformation in the company. This is an exciting journey where we will focus on people centricity to foster innovation, transformation and growth. We are Colgate and we are here to build a future with reasons to smile about
Job Summary
The main objectives of the Audience, CCX/CRM and Data Measurement Specialist
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Develop CP Brazils CCX/CRM strategy, having clear 1PD acquisition and Enrichment strategy as well as performance journeys to connect with our audiences
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Link CCX/CRM journeys through the ACPL and integrate CCX/CRM plans within our Brands communication plans
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Evolve our 1PD ecosystem to an advocacy platform
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Maximize the usage of our CDP for better segmentation and audience activation
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1P, 2P, 3P Data Enablement
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Identify and test new digital capabilities
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Align with the Regional and Global teams the ways of working and priorities for the region
Principal Duties and Responsibilities
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Work with Global, regional CP and agency CCX/CRM teams, as well as external partners (Snowflake, Salesforces, Media Vendors) to:
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Develop and keep a CCX/CRM strategy updated, as this discipline evolves
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Ensure to reach and surpass our 1PD acquisition and enrichment goals according to pre:defined business and attributes priorities.
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Generate 1PD audiences to be deployed in Media activation as pure audiences, Look a Like, etc.
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Provide insights, trends and recommendations from data gathered through our 1P database and combine its usage with 2P and 3P databases.
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Build a community that will be strong advocates of our Brands and have constant engagement activities with this audience.
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Monitor and report results to all relevant stakeholders, using the success metrics defined.
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Train the marketing community to be more CCX/CRM savvy and perform local initiatives.
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Support eCommerce efforts and teams with digital media expertise, basic and advanced content development, storage and maintenance, new features in the websites, aiming at increasing exposure, sales and conversion.
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Provide technical support and assessment on new technologies and tools that can help accomplish the 2030 strategic digital initiatives.
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Bring specialized knowledge within CCX/CRM in order to upskill the commercial team to face the new challenges of a data driven, people centric and agile market and organization.
Education, Experience, and Skill Requirements
Education level:
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Bachelor’s Degree
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Constant training to understand the latest trends, technologies, tools and opportunities
Basic requirements include:
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Solid knowledge and proven experience in Digital Marketing with strong knowledge in 1PD acquisition and CRM
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Leadership and management experience in an ever evolving digital market to build, develop and motiv
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